The Use of Twitter in Corporate Communications:How the American Automotive Industry is using the Micro-Blogging Medium Nhu Khue Ngo
Branding and Communication on Twitter:Media theory and branding strategies applied to social media Renata Britto
From Obama´s former communications director and current cohost of Pod Save America comes a colorful account of how politics, the media, and the Internet changed during the Obama presidency and how Democrats can fight back in the Trump era. The Decade of Obama (2007-2017) was one of massive change that rewrote the rules of politics in ways we are only now beginning to understand (which is why we all got 2016 wrong). Yes We (Still) Can looks at how Obama navigated the forces that allowed Trump to win the White House to become one of the most consequential presidents in American history, why Trump surprised everyone, and how Democrats can come out on top in the long run. Part political memoir, part blueprint for progressives in the Trump era, Yes We (Still) Can is an insider´s take on the crazy politics of our time. Pfeiffer, one of Barack Obama´s longest serving advisors, tells never-before-told stories from Obama´s presidential campaigns to his time in the White House, providing listeners with an in-depth, behind the-scenes look at life on the front lines of politics. 1. Language: English. Narrator: Dan Pfeiffer. Audio sample: http://samples.audible.de/bk/hach/004360/bk_hach_004360_sample.mp3. Digital audiobook in aax.
Analyzing Political Communication with Digital Trace Data:The Role of Twitter Messages in Social Science Research. Auflage 2015 Andreas Jungherr
Do you want to take your business or personal brand to the next level?Social media is one of the most powerful marketing tools that there is today. If you aren’t using social media to promote and advertise your business or personal brand in 2019, you are leaving thousands of dollars or more on the table.The average internet user spends a considerable amount of time on social media, and this has made social networks a great place to acquire customers, but the success of social media marketing is tied to your level of understanding of your audience, channels of communication, and the message that you send out. People want to be a part of a community that they can relate to and engage with. With social media marketing, you can build this community and leverage it to acquire new and recurring customers for your business.This audiobook includes information on:The role of social media in promoting a business or personal brand.Social media influence in 2019 and the future.Target audience.Building a strong audience.Increasing traffic and high conversion.Complete guide to paid and organic advertising with Instagram, YouTube, Twitter, FaceBook, and Snapchat.Cross Promoting.And much more!Take action. Take your business to the next level with Social Media Marketing 2019! 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/148714/bk_acx0_148714_sample.mp3. Digital audiobook in aax.
Isn´t technology a wonderful thing? As CIO you are in charge of one of the most technologically sophisticated parts of the company. It´s very easy to fill your days dealing with issues regarding servers, networks, routers, switches, firewalls, etc. However, it turns out that if you do this, then you´ll be overlooking one of the most important tasks that a CIO needs to accomplish: communication. What You´ll Find Inside: Forgotten IT Skills: How to ask questions CIOs ask the question: is Twitter a friend or a foe? Should a CIO bother with that ITIL stuff? Three skills that most CIOs are missing Keeping all of the moving parts that an IT department has in alignment is a challenging task. The good news is that you don´t have to do it all - that´s what the rest of the IT department is there for. However, you do need to clearly communicate to everyone both inside and outside of the IT department what you want to have done. This is going to require you to have good communication skills. Communication skills include knowing how to ask good questions, understanding how to use social media tools like Twitter, and realizing how to apply ITIL to your IT department. All of this stuff takes time to both learn and do. This book has been written in order to show you what you need to be doing in order to get your message out. In order to get the rest of the company to line up behind you and do what you need them to do, they first have to hear and understand your message. I´m going to show you many different ways that you can connect with the people who have to hear your message and how you can make your requests ´´stick´´ with them. It is my hope that after having read this book you will be aware of how to clearly communicate with not only your IT department, but also with the rest of the company. Do this correctly and your CIO career will last a long time…! For more information on 1. Language: English. Narrator: Dr. Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/013799/bk_acx0_013799_sample.mp3. Digital audiobook in aax.
If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner? 4. Have you ever wondered when to send an email or when to pick up the phone? 5. Have you ever been engaged in a conversation and heard nothing that the other person said? 6. Have you ever had difficulty clearly articulating your ideas? 7. Have you ever finished others´ sentence before they finished speaking? 8. Have you ever sent an email that was misconstrued by the recipient? 9. Have you ever used filler words when you were unsure about what to say? 10. Have you ever posted something on Facebook, LinkedIn, or Twitter that you wish a colleague or client had not seen? 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/001875/bk_gdan_001875_sample.mp3. Digital audiobook in aax.
We have always been conscious of the wait for life-changing messages, whether it be the time it takes to receive a text message from your love, for a soldier´s family to learn news from the front, or for a space probe to deliver data from the far reaches of the solar system. In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times´ meanings. Exploring seven eras and objects of waiting - including pneumatic mail tubes in New York, Elizabethan wax seals, and Aboriginal Australian message sticks - Farman offers a new mindset for waiting. In a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait. 1. Language: English. Narrator: Graham Halstead. Audio sample: http://samples.audible.de/bk/tant/013587/bk_tant_013587_sample.mp3. Digital audiobook in aax.
A guide to learning how to communicate with people who have diametrically opposed opinions from you, how to empathize with them, and how to (possibly) change their minds America is more polarized than ever. Whether the issue is Donald Trump, healthcare, abortion, gun control, breastfeeding, or even DC vs Marvel, it feels like you can´t voice an opinion without ruffling someone´s feathers. In today´s digital age, it´s easier than ever to build walls around yourself. You fill up your Twitter feed with voices that are angry about the same issues and believe as you believe. Before long, you´re isolated in your own personalized echo chamber. And if you ever encounter someone outside of your bubble, you don´t understand how the arguments that resonate so well with your peers can´t get through to anyone else. In a time when every conversation quickly becomes a battlefield, it´s up to us to learn how to talk to each other again. In Talking Across the Divide, social justice activist Justin Lee explains how to break through the five key barriers that make people resist differing opinions. With a combination of psychological research, pop-culture references, and anecdotes from Justin´s many years of experience mediating contentious conversations, this book will help you understand people on the other side of the argument and give you the tools you need to change their minds - even if they´ve fallen for ´´fake news.´´ 1. Language: English. Narrator: Justin Lee. Audio sample: http://samples.audible.de/bk/peng/004099/bk_peng_004099_sample.mp3. Digital audiobook in aax.