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Britto, Renata: Branding and Communication on T...
49,00 € *
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Erscheinungsdatum: 06/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Branding and Communication on Twitter, Titelzusatz: Media theory and branding strategies applied to social media, Autor: Britto, Renata, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Medienwissenschaften // Sonstiges, Seiten: 108, Informationen: Paperback, Gewicht: 150 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 29.01.2020
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Twitter and Society
36,95 € *
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This book has won the CHOICE Outstanding Academic Title award 2014 .Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon, it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Anbieter: Dodax
Stand: 29.01.2020
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Twitter and Society
37,95 € *
ggf. zzgl. Versand

This book has won the CHOICE Outstanding Academic Title award 2014 .Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon, it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Anbieter: Dodax AT
Stand: 29.01.2020
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Twitter and Society
156,95 € *
ggf. zzgl. Versand

This book has won the CHOICE Outstanding Academic Title award 2014 .Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon, it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Anbieter: Dodax AT
Stand: 29.01.2020
Zum Angebot
Twitter and Society
152,95 € *
ggf. zzgl. Versand

This book has won the CHOICE Outstanding Academic Title award 2014 .Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon, it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Anbieter: Dodax
Stand: 29.01.2020
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Digital Business Discourse
73,48 € *
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This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Anbieter: Dodax AT
Stand: 29.01.2020
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Digital Business Discourse
73,48 € *
ggf. zzgl. Versand

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Anbieter: Dodax
Stand: 29.01.2020
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Tweets from the Campaign Trail
58,95 € *
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Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.

Anbieter: Dodax
Stand: 29.01.2020
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Tweets from the Campaign Trail
60,95 € *
ggf. zzgl. Versand

Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.

Anbieter: Dodax AT
Stand: 29.01.2020
Zum Angebot