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Corporate Twitter: Ein Praxisbuch für Unternehm...
5,69 € *
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Anbieter: reBuy
Stand: 26.02.2020
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The Use of Twitter in Corporate Communications
29,95 € *
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The Use of Twitter in Corporate Communications ab 29.95 € als Taschenbuch: How the American Automotive Industry is using the Micro-Blogging Medium. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,

Anbieter: hugendubel
Stand: 26.02.2020
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Twitter for Good: Change the World One Tweet at...
9,95 € *
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Claire's work teaches you to use Twitter for the good you work so hard to achieve. -From the Foreword by Biz Stone As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more. Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world. Step by step, DÍaz-Ortiz walks you through a proven process, showing you: Why your organization needs a dedicated Twitter strategy The 5-step process that delivers results Best practices for using Twitter to catapult your organization's mission With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/000645/bk_gdan_000645_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.02.2020
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Instagram als Marketing-Kanal
14,99 € *
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Manuel Faßmann und Christoph Moss führen eine empirische Untersuchung der Charakterisierungen von Instagram, Facebook und Twitter aus der Sicht von Nutzern und Unternehmen durch. Das essential enthält einen ausführlichen Vergleich der Kerneigenschaften dieser Plattformen. Die ausgewählten Social-Media-Kanäle werden anhand der analysierten Eigenschaften der Plattformen im Kommunikationsmix des Social-Media-Marketing (SMM) positioniert. Auf diese Weise vermittelt das essential die elementaren Grundlagen für eine effektive und adäquate SMM-Strategieformulierung. Der Inhalt Moderne MarkenführungInstagram als Marketing-Kanal: Strukturen, Funktionsweise und RelevanzCharakterisierung und Positionierung der Social-Media-Plattformen Instagram, Facebook und Twitter Die Zielgruppen Studierende und Dozierende der Sozial- und Kommunikationswissenschaften sowie der BetriebswirtschaftslehreFach- und Führungskräfte im Bereich Marketing und Kommunikation sowie Unternehmer und Selbstständige Die Autoren Manuel Faßmann, B.A., absolviert ein PR-Volontariat und studiert Public Relations sowie Corporate Communication (M.A.) an der Business and Information Technology School (BiTS) in Iserlohn. Prof. Dr. Christoph Moss leitet das Mediainstitut für Marketing und Kommunikationsforschung an der BiTS-Hochschule in Iserlohn und unterrichtet dort Journalismus und Unternehmenskommunikation. Darüber hinaus berät er Unternehmen zu allen Fragen der Kommunikation.

Anbieter: buecher
Stand: 26.02.2020
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Instagram als Marketing-Kanal
15,41 € *
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Manuel Faßmann und Christoph Moss führen eine empirische Untersuchung der Charakterisierungen von Instagram, Facebook und Twitter aus der Sicht von Nutzern und Unternehmen durch. Das essential enthält einen ausführlichen Vergleich der Kerneigenschaften dieser Plattformen. Die ausgewählten Social-Media-Kanäle werden anhand der analysierten Eigenschaften der Plattformen im Kommunikationsmix des Social-Media-Marketing (SMM) positioniert. Auf diese Weise vermittelt das essential die elementaren Grundlagen für eine effektive und adäquate SMM-Strategieformulierung. Der Inhalt Moderne MarkenführungInstagram als Marketing-Kanal: Strukturen, Funktionsweise und RelevanzCharakterisierung und Positionierung der Social-Media-Plattformen Instagram, Facebook und Twitter Die Zielgruppen Studierende und Dozierende der Sozial- und Kommunikationswissenschaften sowie der BetriebswirtschaftslehreFach- und Führungskräfte im Bereich Marketing und Kommunikation sowie Unternehmer und Selbstständige Die Autoren Manuel Faßmann, B.A., absolviert ein PR-Volontariat und studiert Public Relations sowie Corporate Communication (M.A.) an der Business and Information Technology School (BiTS) in Iserlohn. Prof. Dr. Christoph Moss leitet das Mediainstitut für Marketing und Kommunikationsforschung an der BiTS-Hochschule in Iserlohn und unterrichtet dort Journalismus und Unternehmenskommunikation. Darüber hinaus berät er Unternehmen zu allen Fragen der Kommunikation.

Anbieter: buecher
Stand: 26.02.2020
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Google Archipelago: The Digital Gulag and the S...
9,95 € *
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Google Archipelago: The Digital Gulag and the Simulation of Freedom explores the reach, penetration, power, and impact of Big Digital or the mega-information managers, social media platforms, Artificial Intelligence developers, providers of other web applications and functionalities, and the architects and proponents of the promised Internet of Things. Alphabet (Google, YouTube, etc.) Facebook and Instagram, Twitter, Yelp, and LinkedIn, as well as their many subsidiaries and competitors, comprise a digital collective Big Digital whose domain is global and whose ideological and functional power represents a force unlike any other in history.Big Digital, a non-governmental constellation of digital technology corporations, now presides over public and private life to such an extent that it rivals, if not surpassing, the governmental reach and penetration of many national governments, combined. Big Digital represents a new private form of government, or a governmentality, the means by which populations are governed, and the technologies that enable that governance. But the constraints of the political field superintended by Big Digital include more than censorship and bias. Constraints are structurally determined by the technology.The primary means behind Big Digital's governmental functions is ideology. And the ideology of Big Digital is decidedly leftist. I call Big Digital's ideology corporate leftism, or to borrow from and redefine a phrase coined by George Gilder, "Google Marxism". Corporate leftism comprises the set of values and beliefs now lodged within a growing number of US and other corporations. Corporate leftism informs the policies, politics, and procedures of Big Digital.But corporate leftism is also disseminated well beyond the work cultures of Big Digital's corporate headquarters and regional sites. Corporate leftism is not a subsidiary feature or incidental aspect of Big Digital. Leftism is coded into the very DNA of B 1. Language: English. Narrator: William Williams. Audio sample: http://samples.audible.de/bk/acx0/173234/bk_acx0_173234_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.02.2020
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Things a Little Bird Told Me: Confessions of th...
9,95 € *
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From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every listener. 1. Language: English. Narrator: Jonathan Davis. Audio sample: http://samples.audible.de/bk/hach/001561/bk_hach_001561_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.02.2020
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Groundswell - Expanded and Revised Edition: Win...
9,95 € *
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image. 1. Language: English. Narrator: Josh Bernoff. Audio sample: http://samples.audible.de/bk/gdan/000571/bk_gdan_000571_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.02.2020
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E-Commerce 2018, Global Edition
55,99 € *
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For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

Anbieter: buecher
Stand: 26.02.2020
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