The Use of Twitter in Corporate Communications:How the American Automotive Industry is using the Micro-Blogging Medium Nhu Khue Ngo
Claire´s work teaches you to use Twitter for the good you work so hard to achieve. -From the Foreword by Biz Stone As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter´s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more. Filled with dynamic, global examples, Twitter for Good shows how the world´s top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz´s T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world. Step by step, DÍaz-Ortiz walks you through a proven process, showing you: Why your organization needs a dedicated Twitter strategy The 5-step process that delivers results Best practices for using Twitter to catapult your organization´s mission With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/000645/bk_gdan_000645_sample.mp3. Digital audiobook in aax.
Small business owners and solo professionals know they´re supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today´s hottest social media sites to: Get global impact out of press releases, articles, blog posts, and book reviews. Increase your personal and corporate visibility as the go-to expert in your industry. Build relationships with clients and connect with ideal prospects. Network around the world and around the clock with people who need what you have to offer. Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you. 1. Language: English. Narrator: Jason Huggins. Audio sample: http://samples.audible.de/bk/acx0/002330/bk_acx0_002330_sample.mp3. Digital audiobook in aax.
Would you like to master the art of grasping your customers’ interest through social networks more than ever before? Or find out how to take your social media advertising skills to the next level? Are you looking to grow your brand and business more efficiently and expeditiously?This audiobook will show you the exact practices you need to optimize every aspect of your social media game plan on any platform. Moreover, it will show you the best strategies and tips to use in 2019 to drive your growth. Through the clearly laid out step-by-step approaches, anyone willing to learn and develop, will grasp the skillfulness necessary to succeed once a plan is built on how to market a business on social media.Social media have been the most important and popular way over the years of sharing information in short periods that can travel all over the world. Social media, including social networking sites such as Facebook or Twitter, Photo-Sharing Sites like Instagram, instant messaging for example WhatsApp are amongst the few which effectively, not only allow producers and businesses to reach out and sell their goods, but in return, give the consumers the ability to easily relate and connect with a company.The audiobook established social media as a form of ´´party´´, metaphorically speaking. Just as one would require food and entertainment to keep a do rolling, a social advertisement medium would require content and a promotion strategy just as one would need invitations, a systematic understanding of each social platform just as one would need a lot of technical knowledge to launch a great wedding or a great meeting-and-greet corporate. With nearly half of the world using social media, the importance of them is undeniable. Inside this audiobook you will uncover:The power of social media marketing and it’s primary role in any businessHow to start a business based on social media and familiarizing with pers 1. Language: English. Narrator: Russell Newton. Audio sample: http://samples.audible.de/bk/acx0/154653/bk_acx0_154653_sample.mp3. Digital audiobook in aax.
In this issue:´´Stitch Fix´s Radical Data-Driven Way to Sell Clothes – 1.2 billion Dollars Last Year – Is Reinventing Retail´´: CEO Katrina Lake´s e-commerce retailer uses data science to find you the best-fitting clothes you´ve ever worn.´´The Tech Giant Fighting Anti-Vaxxers Isn´t Twitter or Facebook. It´s Pinterest´´: Pinterest is proving that content moderation doesn´t have to be all that hard.´´Here´s What Happened When I Watched Everything Netflix Told Me to for Two Weeks´´: To try to understand Netflix´s frustrating algorithm, I only watched what it told me to. Thank god that experiment is over.´´The Real Reason Why Facebook and Google Won´t Change´´: Facebook, Google, and other masters of the surveillance economy have bred a virulent mutation of capitalism, which explains why they aren´t interested in addressing their many scandals.´´The Real Reason Amazon, Apple, and Google Are Some of the World’s Biggest Companies´´: These companies use functional, if decidedly unglamorous, types of AI. The future of AI will be more of the same–not far-flung fantasies, like humanoid robots and machine consciousness. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/190003/pe_fast_190003_sample.mp3. Digital audiobook in aax.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It´s an unstoppable groundswell that affects every industry -- yet it´s still utterly foreign to most companies running things now.When consumers you´ve never met are rating your company´s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you´ll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company´s public image. 1. Language: English. Narrator: Josh Bernoff. Audio sample: http://samples.audible.de/bk/gdan/000571/bk_gdan_000571_sample.mp3. Digital audiobook in aax.
If you are looking for a complete beginners guide to learn deep learning with examples in just a few hours, then you need to continue reading. This book delves into the basics of deep learning for those who are enthusiasts concerning all things machine learning and artificial intelligence. For those who have seen movies which show computer systems taking over the world like Terminator, or benevolent systems that watch over the population, like Person of Interest, this should be right up your alley. This book will give you the basics of what deep learning entails. That means frameworks used by coders and significant components and tools used in deep learning that enable facial recognition, speech recognition, and virtual assistance. Yes, deep learning provides the tools through which systems like Siri became possible. Discover: Deep learning utilizes frameworks which allow people to develop tools which are able to offer better abstraction, along with simplification of hard programming issues. TensorFlow is the most popular tool and is used by corporate giants such as Airbus, Twitter, and even Google.The book illustrates TensorFlow and Caffe2 as the prime frameworks that are used for development by Google and Facebook. Facebook illustrates Caffe2 as one of the lightweight and modular deep learning frameworks, though TensorFlow is the most popular one, considering it has a lot of popularity, and thus, a big forum, which allows for assistance on main problems.The book considers several components and tools of deep learning such as the neural networks, CNNs, RNNs, GANs, and auto-encoders. These algorithms create the building blocks which propel deep learning and advance it.The book also considers several applications, including chatbots and virtual assistants, which have become the main focus for deep learning into the future, as they represent the next frontier in information 1. Language: English. Narrator: Christopher Nieten. Audio sample: http://samples.audible.de/bk/acx0/126237/bk_acx0_126237_sample.mp3. Digital audiobook in aax.
LEARN THE NEW RULES FOR BUSINESS.... 3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It´s an unstoppable groundswell that affects every industry - yet it´s still utterly foreign to most companies running things now. When consumers you´ve never met are rating your company´s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it´s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don´t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!)...now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, eBooks, webinars (and more) that engage customers and ignite your business. In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren´t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they´re choosing between you and your competition every second of every day - and talking about it online. Keeping up with them requires shifts that will make your bu 1. Language: English. Narrator: Josh Bernoff, Ann Handley, C. C. Chapman, Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000837/bk_gdan_000837_sample.mp3. Digital audiobook in aax.