Angebote zu "Interactivity" (9 Treffer)

Kategorien

Shops

Interactivity and Playful Language on Twitter
12,99 € *
ggf. zzgl. Versand

Interactivity and Playful Language on Twitter ab 12.99 € als pdf eBook: . Aus dem Bereich: eBooks,

Anbieter: hugendubel
Stand: 25.09.2020
Zum Angebot
Interactivity and Playful Language on Twitter
12,99 € *
ggf. zzgl. Versand

Interactivity and Playful Language on Twitter ab 12.99 EURO

Anbieter: ebook.de
Stand: 25.09.2020
Zum Angebot
How the Fortune 500 interacts with stakeholders...
71,90 € *
ggf. zzgl. Versand

This book examines how Fortune 500 companies use Twitter on a daily basis. Chapters include an introduction explaining the importance of Twitter to companies by discussing some of the most damaging 140-character reputational mishaps and some impressive crisis management strategies executed within the Twittersphere. A comprehensive review is presented beginning with a discussion of computer-mediated communication (CMC), interactivity, word-of-mouth (WOM), message valence, and ending with a section differentiating between business-to-consumer (B2C) and business-to-business (B2B) companies. Lastly, the methodology, operationalizations, and research design are presented to examine companies' interactivity with users, message valence, how B2Bs differ from B2Cs, and how long users can expect to wait for a company to respond to their tweet.

Anbieter: Dodax
Stand: 25.09.2020
Zum Angebot
Facebook Nation
90,93 € *
ggf. zzgl. Versand

Facebook's psychological experiments and Edward Snowden's NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America "the nation of Edison and the Wright brothers" and "of Google and Facebook." U.S. Chief Information Officer Steven VanRoekel opines that America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government.Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness - a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA's secret PRISM program has reinvigorated WikiLeaks founder Julian Assange's accusation that "Facebook is the most appalling spying machine that has ever been invented."Facebook CEO Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.

Anbieter: Dodax
Stand: 25.09.2020
Zum Angebot
Social Media Entertainment
37,90 CHF *
ggf. zzgl. Versand

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
Zum Angebot
Interactivity and Playful Language on Twitter
15,90 CHF *
ggf. zzgl. Versand

Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Würzburg (Englische Sprachwissenschaft), course: Computer-Mediated Communications, language: English, abstract: Language and punctuation can be used interactively on Twitter, as can be seen not only in the creative use of punctuation marks to address others (@) and to tag common topics (#) but also in the use of netspeak. In a first section the notion of interactivity is clarified, before examining the three interactive elements @, # and RT. Next to their functions on Twitter, more insights into the history and in the meaning of these elements are given. Especially by describing the interactive functions of the hashtag on Twitter, it is shown how electronic discourse can increase our awareness of others. Therefore, the concept of ambient affiliation, coined by Michele Zappavigna, will be examined.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
Zum Angebot
Social Media Entertainment
32,90 € *
ggf. zzgl. Versand

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Anbieter: Thalia AT
Stand: 25.09.2020
Zum Angebot
Interactivity and Playful Language on Twitter
12,99 € *
ggf. zzgl. Versand

Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Würzburg (Englische Sprachwissenschaft), course: Computer-Mediated Communications, language: English, abstract: Language and punctuation can be used interactively on Twitter, as can be seen not only in the creative use of punctuation marks to address others (@) and to tag common topics (#) but also in the use of netspeak. In a first section the notion of interactivity is clarified, before examining the three interactive elements @, # and RT. Next to their functions on Twitter, more insights into the history and in the meaning of these elements are given. Especially by describing the interactive functions of the hashtag on Twitter, it is shown how electronic discourse can increase our awareness of others. Therefore, the concept of ambient affiliation, coined by Michele Zappavigna, will be examined.

Anbieter: Thalia AT
Stand: 25.09.2020
Zum Angebot