Die Twitter Marketing Strategie: Marc Lindner
Facebook oder Türschild? - Beides! Souveräner und effizienter Umgang mit Facebook, Twitter, Youtube, Google+, Flickr, Xing - zur Steigerung von Image und Bekanntheit. Der eigene Auftritt Schnell einrichten Professionell, effektiv und erfolgreich pflegen Welche Zielgruppen gibt es und wie werden diese angesprochen? Wie finde ich bei Bedarf einen geeigneten Dienstleister? Wohin geht der Trend? Leitfaden für Einsteiger - mit Zusatzwissen für den Fortgeschrittenen ´´Fahrpläne´´: Schritt für Schritt Anleitung mit jeweiligem Zeitbedarf Typische ´´Stolpersteine´´ Wichtige Rechts-Tipps Spezielle PR-Tipps Je nach Anspruch und Zeitbudget werden zwei Varianten vorgeschlagen ´´Speed´´: Korrekt, aber nicht elegant ´´Perfekt´´: Optimal in Inhalt und Auftritt Zahlreiche Checklisten zur Vorbereitung, Umsetzung und Erfolgskontrolle. Der eigene Auftritt Schnell einrichten Professionell, effektiv und erfolgreich pflegen Welche Zielgruppen gibt es und wie werden diese angesprochen? Wie finde ich bei Bedarf einen geeigneten Dienstleister? Wohin geht der Trend? Leitfaden für Einsteiger - mit Zusatzwissen für den Fortgeschrittenen ´´Fahrpläne´´: Schritt für Schritt Anleitung mit jeweiligem Zeitbedarf Typische ´´Stolpersteine´´ Wichtige Rechts-Tipps Spezielle PR-Tipps Je nach Anspruch und Zeitbudget werden zwei Varianten vorgeschlagen ´´Speed´´: Korrekt, aber nicht elegant ´´Perfekt´´: Optimal in Inhalt und Auftritt Zahlreiche Checklisten zur Vorbereitung, Umsetzung und Erfolgskontrolle.
Vivimos el espejismo de creer que, como hemos consultado internet, estamos lo suficientemente informados para tomar buenas decisiones. Sin embargo, esta idea es errónea. Este libro permite identificar los hábitos que nos hacen más vulnerables a la desinformación en el entorno digital y ofrece las herramientas para decidir por nosotros mismos tanto en el terreno personal como profesional. Estar bien informado significa contar con suficientes datos para, de entre todas las decisiones posibles, poder elegir una. Sin embargo, la experiencia nos demuestra que muchas decisiones tomadas con seguridad están lejos de sustentarse en los datos, circunstancia que explica que podamos parecer al mismo tiempo unos perfectos ignorantes y muy decididos. Internet y las redes sociales han llevado esta problemática hasta el extremo. Nunca antes habíamos tenido acceso a tanta información, aunque esto no implica que seamos capaces de escoger mejor. Los algoritmos del entorno digital (donde conviven webs, Facebook, Instagram, Twitter o WhatsApp) no siempre están programados para ayudarnos a elegir de forma adecuada. Tenemos la engañosa percepción de que estamos bien informados y, por ello, decidimos correctamente. No obstante, la desinformación nos afecta en nuestra vida personal y profesional. ¿Soy víctima de este fenómeno? La respuesta, con toda probabilidad, sería afirmativa porque nos desinformamos con facilidad y de modos muy diversos. El objetivo de este libro es ayudar a identificar los hábitos que nos hacen más vulnerables: el cuñadismo, la incredulidad crédula, la indecisión crónica, la ansiedad, el confusionismo relacional, el activismo visceral y la precariedad informativa. Y, con sus herramientas prácticas para contrarrestar la desinformación, será de utilidad tanto para los expertos en redes sociales y profesionales de la gestión de cuentas en Twitter como para aquellas personas que solo visitan las páginas web de los periódicos de toda la vida. ENGLISH DESCRIPTION 7 Habits of Misinformed People We live with an illusion that just because we looked it up on the internet, we are sufficiently informed about any subject to make good decisions. However, this idea couldn´t be more wrong. This book identifies the habits that make us more vulnerable to misinformation, and offers the tools to make well-informed decisions for ourselves both in our personal and professional lives. The internet and social media have taken this problem to the extreme. We have never had access to as much information as we do now, but that doesn´t mean that we are making better choices. The algorithms in the digital world are not always programmed to help us choose properly. We have the false perception that we are well informed, and therefore we think we make the best decisions, but that is simply not the case. This book´s objective is to help us identify those habits that make us more vulnerable: on-going inabilities to make decisions, anxiety, and rushed engagements with people, among others. The practical tools offered here to offset misinformation will be useful both for social media experts and for those who only visit their usual newspaper websites.
Emotional Branding is the best-selling revolutionary business audiobook that has created a movement in branding circles by shifting the focus from products to people. The ´´10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment, and interaction were all clearly predicted in this audiobook 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gob covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as ´´shoppers in chief´´ and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the breakup of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the audiobook looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the five senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and fee 1. Language: English. Narrator: DeMario Clarke. Audio sample: http://samples.audible.de/bk/adbl/008874/bk_adbl_008874_sample.mp3. Digital audiobook in aax.
Is social media baffling to you? Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach´s Guide to Nurturing Relationships from Your Desk, he sets out to prove it. Rather than diving into Facebook, Google+, Twitter, and LinkedIn, Nonprofit Social Media starts with your nonprofit. Pitman walks you through the how and why of social media. He gives you tips and an outline for starting a social media strategy and shows how to get your website up and running on a shoe-string budget. Then he shows you how email, blogging, Facebook, Google+, Twitter, LinkedIn, YouTube, and other social media tools fit into your strategy. He even shows you how to learn all these new tools and still stay sane. Social media can help you create stronger relationships with donors than you ever thought possible. And it can help them introduce their friends to your nonprofit. Nonprofit Social Media shows you how! 1. Language: English. Narrator: Jeffrey Kafer. Audio sample: http://samples.audible.de/bk/acx0/022722/bk_acx0_022722_sample.mp3. Digital audiobook in aax.
The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money, and create new revenue streams quickly and easily, often with no start-up capital. The Internet is changing the way business is conducted and fortunes are made! Get Rich Click! shows you how to jump in and begin making money online immediately. Author Marc Ostrofsky is an entrepreneur and Internet pioneer whose companies make $75 million annually. He outlines the strategies that made him a multimillionaire despite having no technical skills and never creating a single website. His key to success: ´´Know your strengths, outsource your weaknesses, and know what you don’t know.” Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of unique ways to make money online with Facebook, Twitter, and other social sites, domain names, Pay Per Click, digitally based products, ways to make money with no money—even how to get a check each month from Google! He teaches that the key to financial success in our Internet-based economy is ´´Learn More, Earn More™.” If you think you’ve missed the window of opportunity in the digital world, Marc Ostrofsky says otherwise. Everyone has the capacity to learn and profit in the new economy—no matter what their skills, knowledge, or experience. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click! PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Holter Graham. Audio sample: http://samples.audible.de/bk/sans/005739/bk_sans_005739_sample.mp3. Digital audiobook in aax.
It´s a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn´t have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that ´´marketing´´ can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it´s a critical component of the modern scientific endeavor, not only advancing personal careers but also society´s knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Marc Kuchner. Audio sample: http://samples.audible.de/bk/adbl/004412/bk_adbl_004412_sample.mp3. Digital audiobook in aax.
Well-known technology executive and angel investor Elad Gil has worked with high-growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they´ve grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the number-one New York Times best sellers The Alliance and The Startup of You calls ´´a trenchant guide´´, High Growth Handbook is the playbook for turning a startup into a unicorn. ´´Elad eschews trite management aphorisms in favor of pragmatic and straight-shooting insights on complex topics like managing a board of directors, executing functional re-organizations with as little trauma as possible, and everything in-between.´´ (Dick Costolo, former CEO of Twitter and serial entrepreneur)´´Elad first invested in Airbnb when we were less than 10 people and provided early advice on scaling the company. This book shares these learnings for the next generation of entrepreneurs.´´ (Nathan Blecharczyk, cofounder of Airbnb, Chief Strategy Officer, and Chairman of Airbnb China) ´´Elad jam-packs every useful lesson about building and scaling companies into a single, digestible book. My only gripe is that he didn´t write this when we were in 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/acx0/122783/bk_acx0_122783_sample.mp3. Digital audiobook in aax.
Are you increasing the zeal of your donors? Do your donors bring you more qualified donor prospects? Are they raving fans of your nonprofit? Before there was Facebook or Twitter, there was Creating Donor Evangelists! Learn how...by turning your fundraising effort on its head! Fundraising isn´t getting easier. Donors are feeling caught between the combination of a recession and the rising cost of energy. And donors are more distracted than ever with things like the ever increasing choices of TV channels, Tivo, social media, Twitter, Facebook...the list could go on. Traditional fundraising tools like direct mail are losing their effectiveness.If we want our nonprofits to survive - and even thrive - we need to help our donors become evangelists for our programs. It´s always been more cost effective to retain donors than it is to attract new donors to our cause. Plus these retained donors are more likely to talk about us to their friends. That´s what Creating Donor Evangelists is all about! Though written in 2004, this program is more important then ever. Based on the popular Creating Donor Evangelists fundraising seminar and the experiences of nonprofits around the world, this program will teach you simple to implement systems that will take your nonprofit´s fundraising campaigns to new heights!In this teaching, I´ll help you: learn how to save money on market research and get even better results learn how two easy questions can supercharge any interaction with donors and prospects learn four specific things you can do today to increase buzz about your charity discover seven simple things you can do to create community with donors to your cause Filled with step-by-step lists and detailed guides, Creating Donor Evangelists is a veritable recipe book of ideas and easy to implement systems. 1. Language: English. Narrator: Marc A. Pitman. Audio sample: http://samples.audible.de/bk/acx0/033911/bk_acx0_033911_sample.mp3. Digital audiobook in aax.