Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR. ab 44.99 € als Taschenbuch: Akademische Schriftenreihe. 1. Auflage.. Aus dem Bereich: Bücher, Wissenschaft, Politikwissenschaft,
Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR. ab 34.99 € als pdf eBook: . Aus dem Bereich: eBooks, Fachthemen & Wissenschaft, Sozialwissenschaften,
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000396/bk_gdan_000396_sample.mp3. Digital audiobook in aax.
Want more customers? Need to increase social media followers? Want your name in the news to boost your brand and sales? Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is the ideal guide for marketing, with tips, tools, and trends for social media, word-of-mouth marketing, publicity, and more. It offers a straightforward, five-step approach to use the power of direct marketing to get to the next level. Propel shows how large corporations, small businesses, nonprofits, schools, governments, and other organizations can quickly reach the right people at the right time in the right way - to get the right results. Including over 50 real-world examples of success and compelling case studies of digital and traditional marketing and PR success from around the world, this is a practical guide to help you break through all the noise in the marketplace and connect with the people you need to reach the most. Includes examples and case studies of social media tools including YouTube, Twitter, and Facebook as well as marketing strategies applicable for LinkedIn, Vine, Instagram, Infographics, Pinterest, Yelp, City Search, Urban Spoon, blogs, podcasts, and other marketing communication outlets. Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is a go-to marketing resource for entrepreneurs, business owners, and nonprofit directors. Even people working in marketing or publicity departments, as teachers and professors, and in agencies can use Propel to turn marketing ideas into strategic action that gets real results - fast. 1. Language: English. Narrator: Whitney Keyes. Audio sample: http://samples.audible.de/bk/acx0/051731/bk_acx0_051731_sample.mp3. Digital audiobook in aax.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. 1. Language: English. Narrator: David Meerman Scott, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001320/bk_gdan_001320_sample.mp3. Digital audiobook in aax.
Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR. ab 44.99 EURO Akademische Schriftenreihe. 1. Auflage.
Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR. ab 34.99 EURO
After finally getting a book published, many authors find that the hardest part wasn't actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. You will learn how to: . Develop your own unique book marketing plan . Establish authority in your field for your subject matter . Build an effective website and leverage the power of blogging . Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube . Attract media attention with DIY publicity strategies that generate big exposure . Boost sales on Amazon with insider tips to help you gain more visibility for your book . Participate in book awards programs, book signing events, and other offline strategies . Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics . Break in to professional speaking-for free or for fee . Leverage your book to generate revenues from consulting, information products, and much more Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of AuthorityPublishing.com, specializing in custom publishing for nonfiction books and social media marketing services for authors, and NonfictionAuthorsAssociation.com, a community dedicated to providing marketing education for members. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Visit StephanieChandler.com for more information or follow her on Twitter: @bizauthor.
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to: Get to know free online tools to help identify what customers want to know. Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site. Understand the differences and advantages of optimizing a press release and have a good idea how to do it. See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers. You will also: Read reviews of online news distribution web sites for their visibility and get an idea of costs. Learn how press releases combined with social media is key for marketing online. Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing. Get incredible visibility for your news by using these winning press release methods. 'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites.