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How the Fortune 500 interacts with stakeholders...
71,90 € *
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This book examines how Fortune 500 companies use Twitter on a daily basis. Chapters include an introduction explaining the importance of Twitter to companies by discussing some of the most damaging 140-character reputational mishaps and some impressive crisis management strategies executed within the Twittersphere. A comprehensive review is presented beginning with a discussion of computer-mediated communication (CMC), interactivity, word-of-mouth (WOM), message valence, and ending with a section differentiating between business-to-consumer (B2C) and business-to-business (B2B) companies. Lastly, the methodology, operationalizations, and research design are presented to examine companies' interactivity with users, message valence, how B2Bs differ from B2Cs, and how long users can expect to wait for a company to respond to their tweet.

Anbieter: Dodax
Stand: 20.01.2020
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How the Fortune 500 interacts with stakeholders...
74,00 € *
ggf. zzgl. Versand

This book examines how Fortune 500 companies use Twitter on a daily basis. Chapters include an introduction explaining the importance of Twitter to companies by discussing some of the most damaging 140-character reputational mishaps and some impressive crisis management strategies executed within the Twittersphere. A comprehensive review is presented beginning with a discussion of computer-mediated communication (CMC), interactivity, word-of-mouth (WOM), message valence, and ending with a section differentiating between business-to-consumer (B2C) and business-to-business (B2B) companies. Lastly, the methodology, operationalizations, and research design are presented to examine companies' interactivity with users, message valence, how B2Bs differ from B2Cs, and how long users can expect to wait for a company to respond to their tweet.

Anbieter: Dodax AT
Stand: 20.01.2020
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Hamshere, Tom: Getting Started with Twitter Flight
40,99 € *
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Erscheinungsdatum: 26.07.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Getting Started with Twitter Flight, Autor: Hamshere, Tom, Verlag: Packt Publishing, Sprache: Englisch, Schlagworte: COMPUTERS // Programming Languages // JavaScript, Rubrik: Programmiersprachen, Seiten: 130, Informationen: 3:B&W 7.5 x 9.25 in or 235 x 191 mm Perfect Bound on White w/Gloss Lam, Gewicht: 256 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Buch - Survival Skills Handbook: Extreme Enviro...
9,70 € *
zzgl. 2,95 € Versand

Discover some of planet Earth's most extreme environments with Bear Grylls.Get ready for an adventure with Bear Grylls.Learn how to survive in deserts, rainforests, mountains, polar areas, and the vast, blue ocean with this essential guide to the most extreme places on the planet. With tips throughout on navigation, building shelter, finding food and surviving any threats that come your way.Grylls, BearBear and his wife Shara live on a barge on the River Thames in London and on a small remote Welsh island. They have three sons: Jesse, Marmaduke and Huckleberry.You can find out more about Bear Grylls on his official website: www.beargrylls.com.Follow him on Twitter @BearGrylls (1.3 million followers), Facebook @RealBearGrylls (6.7 million likes) and Instagram @BearGrylls (1.2 million fans!)

Anbieter: myToys
Stand: 20.01.2020
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Suryono, Nickson: Connecting Learning Managemen...
59,00 € *
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Erscheinungsdatum: 03/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Connecting Learning Management System with Social Networking, Titelzusatz: Integrating Twitter with Moodle for Education purpose with Twitter API, Autor: Suryono, Nickson, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Informatik // EDV, Sonstiges, Seiten: 132, Informationen: Paperback, Gewicht: 234 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Twitter Data Analytics
58,84 € *
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This brief provides methods for harnessing Twitter data to discover solutions to complex inquiries. The brief introduces the process of collecting data through Twitter's APIs and offers strategies for curating large datasets. The text gives examples of Twitter data with real-world examples, the present challenges and complexities of building visual analytic tools, and the best strategies to address these issues. Examples demonstrate how powerful measures can be computed using various Twitter data sources. Due to its openness in sharing data, Twitter is a prime example of social media in which researchers can verify their hypotheses, and practitioners can mine interesting patterns and build their own applications. This brief is designed to provide researchers, practitioners, project managers, as well as graduate students with an entry point to jump start their Twitter endeavors. It also serves as a convenient reference for readers seasoned in Twitter data analysis.

Anbieter: Dodax
Stand: 20.01.2020
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Twitter Data Analytics
60,49 € *
ggf. zzgl. Versand

This brief provides methods for harnessing Twitter data to discover solutions to complex inquiries. The brief introduces the process of collecting data through Twitter's APIs and offers strategies for curating large datasets. The text gives examples of Twitter data with real-world examples, the present challenges and complexities of building visual analytic tools, and the best strategies to address these issues. Examples demonstrate how powerful measures can be computed using various Twitter data sources. Due to its openness in sharing data, Twitter is a prime example of social media in which researchers can verify their hypotheses, and practitioners can mine interesting patterns and build their own applications. This brief is designed to provide researchers, practitioners, project managers, as well as graduate students with an entry point to jump start their Twitter endeavors. It also serves as a convenient reference for readers seasoned in Twitter data analysis.

Anbieter: Dodax AT
Stand: 20.01.2020
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Buch - Survival Skills Handbook: Forest
9,70 € *
zzgl. 2,95 € Versand

Explore the wild woodlands with Bear Grylls in this ultimate survival guide.Get ready for an adventure with Bear Grylls.Explore the wild woodlands and discover how to build shelters, find food and water, and stay safe from dangerous plants and animals. Learn what equipment to pack, how to navigate the woods and how to deal with emergencies in this guide to the forest.Grylls, BearBear and his wife Shara live on a barge on the River Thames in London and on a small remote Welsh island. They have three sons: Jesse, Marmaduke and Huckleberry.You can find out more about Bear Grylls on his official website: www.beargrylls.com.Follow him on Twitter @BearGrylls (1.3 million followers), Facebook @RealBearGrylls (6.7 million likes) and Instagram @BearGrylls (1.2 million fans!)

Anbieter: myToys
Stand: 20.01.2020
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The Use of Twitter in Corporate Communications
30,80 € *
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These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the "old media", scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users.

Anbieter: Dodax AT
Stand: 20.01.2020
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